Brand Identity, Packaging

Consider the following: you created something. But not just something. Art. Really cool art. Yes, you. We salute you. Posers envy you. Your Shirt drawer thanks you. Why? Because this shirt is 100% you. Made to rock the world. Made to be different. Made in your head.

Several years ago, during the infancy of personalizing a product online, Peel offered customers the opportunity to do just that. Collaborating with Highland Group, we developed a brand that echoed the energy and personality of those that were dreaming up their own creations.